Daniel Bastos


Working with network and social media intelligence analysis since 2010, Daniel brings his extensive expertise in digital communication performance analysis to the TORRE team. After working in the information technology market, he adapted his skills to meet the demands of the new communication environments that have emerged over the past two decades. He specialized in using data science for online reputation monitoring and media evaluation with the assistance of business intelligence (BI) tools

He worked for advertising agencies in Brasília, Rio de Janeiro, São Paulo and Curitiba, as well as provided online communication assessment services for research institutes (IPSOS) and digital public relations agencies, assisting both national and international clients.

Always attentive to market trends, Daniel holds a degree in Digital Multimedia Production and an MBA in Marketing Analytics, both from UNISUL. He further complemented his education with specialization courses at ESPM Tech (Big Data for Businesses and Digital Analytics and Social Intelligence), IBPAD (Data Science and Social Media Data Extraction), FGV (Visual Analytics), Cappra Data Science (Advanced Social Listening), and MIT xPRO (Data Science and Big Data: Data-Driven Decision Making).