With a degree from Universidade Católica de Brasília (UCB), Ada has been working in the market for 23 years, with an extensive experience in communication consultancy, having participated in and led several teams in public and private sector institutions. She has expertise in public security, logistics, infrastructure, health and education.

In recent years, Ada has sought to improve her skills and knowledge in the areas of management and leadership, completing a postgraduate degree in Organizational Psychology and People Management, with an extension in Neuroscience of Wellbeing (2023), at PUCRS, and another focused on linguistics, Analysis of Political and Legal Discourses, at Unyleya (2022).

In her professional career, she was in charge of the press service of the Ministry of Justice and Public Security, in 2019, coordinating the group of journalists responsible for liaising with the media and preparing specific and strategic communication projects for the agency.

Before that, she provided consultancy services to major entities in the country’s transport, logistics and economic segments. She advised the Association of Private Port Terminals (Associação de Terminais Portuários Privados – ATP), which accounts for more than 60% of the country’s cargo transport; the Brazilian Development Association (Associação Brasileira de Desenvolvimento – ABDE), which brings together the country’s development institutions, such as Banco do Brasil, Caixa Econômica and BNDES; and the National Federation of Engineers (Federação Nacional dos Engenheiros – FNE).

Between 2013 and 2017, at the Ministry of Transport, Ports and Civil Aviation, she worked as a cabinet advisor, preparing speeches and statements by ministers and secretaries. Among her missions, she was editor and content manager of the organization’s portal. She also developed and coordinated internal communication projects; institutional campaigns; and a project for implementing the Extranet.

At the Union of Servants of the Federal Legislative Power and TCU (Sindilegis), from 2006 to 2012, she was coordinator of the weekly program for TV Comunitária (TVLegis) and of publications on the entity’s institutional channels (fortnightly newspaper, special magazines and Portal).

She was also on the advisory board of the Federal District Health Department. At the Ministry of Finance, right at the beginning of her career, she had the opportunity to coordinate the department’s digital communication area.