Marcone Gonçalves


With 30 years of experience in the market, Marcone specializes in Media Relations and Corporate Communication. He has an extensive experience with high institutional press services, coordinating complex communication structures and managing image and reputation crises.

Among his most relevant works, he was responsible for designing, structuring and coordinating the Public Relations Department for the National Council of Justice (CNJ, for the acronym in Portuguese). There, he served as Social Communication Secretary, being the strategic advisor for four successive chairs of the Brazilian Federal Supreme Court (STF, for the acronym in Portuguese): Gilmar Mendes, Cezar Peluso, Ayres Britto and Joaquim Barbosa.

Corroborating his experience in providing highly visible press services – including many crisis situations – he served as Communications Secretary for the Superior Court of Justice (STJ, for the acronym in Portuguese), as Press Officer for the Superior Electoral Court (TSE, for the acronym in Portuguese), as Coordinator of Internal Communications for the Brazilian Central Bank (BC, for the acronym in Portuguese), as communications consultant for the Ministry of Finance and editor of institutional publications for that same Ministry, and as Chief Communications Officer for the Strategic Affairs Secretariat of the Presidency of the Republic.

Between 2013 and 2015, he was the communications director at the Ministry of Justice to then Minister José Eduardo Cardozo, during which time he confirmed his expertise in diagnosing and responding to challenging political and media situations – in light of contexts such as the Carwash Operation, the tension between the Executive and Legislative Branches, the widespread institutional crisis among the Government Powers and the worsening of the country’s economic and social situation.

During his years working in the major newsrooms of the country, he worked as a reporter for Correio Braziliense, O Globo, Jornal do Brasil and Jornal de Brasília.

He was a university professor for eight years at Universidade Católica de Brasília and UniCeub, during which period he became a technical reference for several press professionals who now hold prominent positions in the market. Also in the academic arena, he currently researches on the adequacy of the Social Communication policies of the Executive, Legislative and Judicial branches to constitutional principles, which is the subject of his master’s degree thesis at Universidade Católica de Brasília.