Natália Lambert

Consultant

Journalist with 14 years of experience in the market, with a degree from Centro Universitário de Brasília (UniCEUB), having taken a course to improve her writing and proofreading skills at Universidade de Brasília (UNB). She specializes in policy and institutional issues, and has a consolidated career as a journalist, being an award-winning reporter and, as a communications advisor, responsible for coordinating the communication team of an important national association.

As a press officer, she was responsible for the social communication of the National Association of Federal Prosecutors (ANPR, for the acronym in Portuguese) in 2018, being responsible for all content related to the association, including notes, reports, campaigns, coverage and organization of events and relationship with the media. She coordinated the team that produced printed and online news for both internal and external audiences and that monitored social media. While in charge of ANPR’s communication, she faced several crisis when dealing with initiatives against the Car Wash Operation, end of housing assistance, preparation of the triple list for the Prosecutor General’s position, among other topics of interest of the Public Prosecution Office.

Her public relations work began when, for two years, she managed the communication of the federal deputy Rebecca Garcia’s office (AM) at the Chamber of Deputies, where she was responsible for the press service, updating social networks, monitoring committees on special issues, meetings and working groups, and writing texts for electronic and printed formats and announcements.

Between 2010 and 2018, she worked for the group Diários Associados as a special reporter, sub-editor and agenda coordinator in several editorials, including Politics, Brazil, Economy and Cities. She edited award-winning reports, such as the 2013 Embratel Journalism Award winning series, about the end of the right to the 14th and 15th salaries. Besides, as a special reporter, she won the Award “República de Valorização” from the Federal Public Prosecution Office in 2018, with the special series of reports called “Cesium 137: 30 years of an invisible enemy”, about the radioactive accident in Goiânia, and in 2017, with the series of reports #XôPrivilégio, on the privileged venue of Brazilian authorities. She also won, in 2017, the Journalism Award of the National Transport Confederation (CNT, for the acronym in Portuguese), under the Environment category, with the special “Ciclovias em busca de uma cidade” (“Bike paths in search of a city”), published on the Correio Braziliense website.