Theo Saad


Journalist graduated from PUC-Campinas, Theo has 24 years of professional experience, having specialized in topics related to economics, energy and logistics. Since 2005, he has been working with corporate communications with an emphasis on crisis management and image consulting.

As a communication consultant, he was in charge of crisis management for Sistema S, at the energy company Raizen, and at the logistics company GOL, in addition to being in charge of the creation, development and implementation of short, medium and long term communication plans for different clients, with positive results measured according to methodologies approved by the market.

He worked at the House of Representatives, the National Industry Confederation (CNI, for the acronym in Portuguese) and Loures Consultoria (currently part of the FSB Comunicação group).

As a journalist, he worked in some of the most important newsrooms in the country, such as Folha de S. Paulo, O Estado de S. Paulo and Correio Braziliense. There, he covered elections from 1998 to 2004 and the National Congress. He covered macroeconomics, with an emphasis on the former Ministry of Economy, Industry and Foreign Trade, and on the Ministry Infrastructure and Mines and Energy, having extensively covered the energy, telecommunications and manufacturing sectors.