A journalist specialized in content production, and communication and press consultancy for public bodies, private companies and the third sector, notably in the energy, mining and civil construction sectors, Gabriela combines her work as a journalist and content producer with her expertise in Social Media Marketing, an area in which she has a specialization degree from the Brasília Marketing School (BMS) and Udemy. She also has an MBA in Marketing from Universidade de São Paulo (USP) and is pursuing a postgraduate degree in Political and Legal Discourse Analysis.

For more than three years, she worked as a communication advisor at the Ministry of Mines and Energy, where she gained specialized knowledge in the areas of electricity, oil, natural gas, biofuels and mining, having a diversified role in the department.

In the press arena, she handled the relationship with journalists, fulfilled requests and went on trips and meetings with the minister around the country, in addition to organizing press conferences. On the digital side, she took care of all of the organization’s social networks, from the production of materials/cards and advertising texts to monitoring and measuring results.

In the communication department, she handled the production, editing and review of content for the Ministry’s official channels, such as releases, news, agenda items, notes and reports. She also contributed to the preparation and layout of reports, bulletins and infographics, both in English and Portuguese, for the Executive Secretariat, for rounds with national and international investors. The materials were distributed in the United States and Israel, and focused on auctions and programs associated to the Department’s sectors. One of the examples was Cessão Onerosa (Onerous Assignment).

On the multimedia arena, she implemented the Ministry of Mines and Energy’s first podcast, called Alta Tensão. Supervised by her manager, she developed the strategies, script, recording, presentation and editing of the product. She also produced the entire operational and creative process of the Ministry’s institutional videos.

In an agency, she gained experience with customer service, social media management and digital marketing for a construction company.