Journalist with a degree from Universidade de São Paulo and specialist degree in International Relations from Universidade de Brasilia, she is well known among the communication managers of major national projects and entities. Among the outstanding positions held – which evidence the vast experience in strategic advice – she was responsible for the integrated communications planning and coordination for the 2014 World Cup at the Ministry of Sports, as well as held the position of communications director of the Ministry of Development, Industry and Foreign Trade (2015 – 2016).
She worked at Embratur’s communications management, from 2007 to 2010, when she led and developed the communications plan for the Institute responsible for promoting tourism in Brazil during the Rio de Janeiro’s campaign to host the 2016 Olympic Games, for promoting Brazil during the 2010 South Africa World Cup and for events held by the World Tourism Organization and the World Travel & Tourism Council.
She coordinated the communication of the Ministry of Sports from 2011 to 2015, while she was the director of accounts at FSB Comunicação. The work involved the direct and personal assistance to then Minister Aldo Rebelo. Besides planning the strategy for the 2014 World Cup – including the relationship with the press (international, national and regional), social media, internet portals, content production and media analysis – she managed complex communication crises.
She was director of communications for the Ministry of Development, Industry and Foreign Trade, from 2015 to 2016, when Armando Monteiro was Minister. During that period, in addition to planning the Ministry’s communication and coordinating the service, she was direct assistant to the minister, going on international trips, including for pureposes of foreign trade negotiations and presidential trips. From 2016 to 2018, she was in charge of the communication of Armando Monteiro at the Senate.